We can't avoid that an email campaign is a powerful tools to get in touch with our market. Managing the email campaign need a deep focus and clear scheduling plan to execute a campaign.
There is "Most Open Time" in digital marketing method to measure the best time for us to send them a campaign, and this time being a time where they have nothing important to do, time when they frequently open up their email (desktop/mobile). But also we don't want to interrupt their leisure time during weekend. How complicated! :)
Mailchimp being a great tool for me to organize and manage the marketing activity in field. Starting with designing an email layout, A/B Testing, contacts management and their email tracking ability.
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